The logo for the 2012 London Olympics appears to be set to win a medal for unpopularity. It has been compared to a "toileting monkey" and a" broken swastika". One person has even remarked that " it looks like some sort of comical sex act between The Simpsons."
The nearest thing to a kind remark about it came from Mayor Ken Livingstone, who remarked that it was " not the end of the world". Bookmaker William Hill is now offering odds of 5/1 that the logo would be scrapped by the end of the year. But yet it is not likely to win gold medal for the worst conceived logo of all time. That accolade must go to the Instituto de Estudos Orientais at the University of Santa Catalina in Brazil. It came up with a simple design of a pagoda outlined against a red setting sun. The logo was intended to make the Institute seem an inviting, happy and peaceful place...............
I’m not sure if it is an apocryphal story but it is amusing!
