Showing posts with label perfume. Show all posts
Showing posts with label perfume. Show all posts

14 January 2008

The smell of socialism – Catalan style

Election campaigns can turn up some curiosities but it is unlikely that any party has ever created a scent before. The Catalan Socialist Party (PSC) launched its own perfume today.


The scent mixes Mediterranean herbs and fruits such as Bergamot orange and white tea with base notes from the Orient. The creator, Albert Majós, said that it was neither a "perfume nor air-freshener" but the aromatic representation of socialism's values”. One journalist, however, said the smell was so strong that he was practically overwhelmed and left feeling faint


The vice-president of the PSC, Manuela de Madre, argued that overall "it would be no bad thing if Catalan politics could relax a little using this fragrance" and recommended "the aromatic and relaxing herbs" to the conservative opposition People's Party (PP). De Madre said the PSC would be sending a sample to all the political parties in the Catalan parliament. A spokesman for the PSC said it could also be used in offices to create a pleasant environment of equality and fairness.


The Spanish prime minister, José Luis Rodríguez Zapatero, dissolved parliament today, officially announcing a general election, which will take place on March 9. Whether or not the smell of socialism will help the left win a second term remains to be seen.