15 June 2010

Obsession For Men is a hit

Not only does this scent attract older, assertive women, biologists havefound that it serves an excellent scientific purpose.

Biologists Rony Garcia and Jose Moreira from the Wildlife Conservation Society's (WCS) Jaguar Conservation Program say they use hidden cameras as a primary source for observing and tracking jaguars in the Guatemala's Maya Biosphere Reserve.

But they also rely on Obsession for Men, to help lure then research and hopefully ultimately preserve jaguars in the Central American country.

"The method we are using to study the jaguars here in Guatemala is an invasive method which is based on photographing the individuals by using camera traps," Moreira told Reuters Television. It has been very useful using Obsession (for Men) to get the jaguars in front of these camera traps ... and that allows us to estimate with greater confidence the genders and the numbers that live in each studied site."

The discovery that Obsession for Men acted as a magnet for jaguars was the result of an experiment by the WCS's Bronx Zoo in New York. The WCS was looking for ways to get cheetahs in front of camera traps, and, after several years of testing with different fragrances, found spraying the musky Obsession For Men near the heat-and-motion-sensitive cameras drew the cats for longer than other scents. They also tried out about 23 other fragrances but Obsession for Men kept the cats' attention for longest with Nina Ricci's L'Air du Temps coming second.

Garcia said the results will be invaluable to conservation efforts. "These camera traps help us to identify how many jaguars are living in this area ... (and) helps us to have control over the population and let's us say to the government, to the public, that Laguna del Tigre still deserves conservation," he said.

The WCS said it tentatively plans to expand the use of the cologne in programs in Venezuela, Nicaragua, Bolivia, Peru and Ecuador in coming years.

Well it’s good to hear that a scent that I don’t care for has a use in the natural sciences. I wonder who I would send to South or Central America with a year,s supply of Obsession


James Higham said...

Jaguars in Guatemala - gosh.

jams o donnell said...

It's the scent that strikes me!

Anonymous said...

Wonder if it works on cats? An experiment for you Jams?

Liz Hinds said...

Oooh, I used to wear (and still do when I have it) L'Air du Temps!!!! Better keep away from jaguars.

jams o donnell said...

But with the smaller cousins Andrew!

Now you know what not to wear in the rainforest!

beakerkin said...

Obviously Ted is thinking of some evil use of this information as we speak.

Maybe Satan cat was sticking his tongue out at you for wearing the wrong cologne.

jams o donnell said...

Knowing Ted he iis probably planning to get a Jaguar slave!

I discovered that Satan Cat is called Bobby... pah!